It doesn’t matter where you are in the world or what type fo business you run. Let’s be honest. There’s no escaping it. What are we talking about? The EU’s new data privacy laws – the GDPR.
We hear you. We’re as fed up with it as you are. No, really. We’ve given up hope of having any semblance of a normal life for the next month or so as we work towards compliance. We are not immune to it.
That’s why we’ve been sending out emails right, left and centre to all and sundry in the last weeks. It’s just one element in our GDPR strategy. Yes. We have a strategy. Quite frankly, we’re as surprised about it as you are.
So, what is it exactly that we are doing? Glad you asked…
- Consent for marketing. The new rules mean that we are not allowed to get in touch with you to advertise new products or services unless you tell us that we can. We can contact you about software updates. We can contact you about security patches. We cannot contact you about our products (such as MultiTAS or eTAS) unless you say “Yes please, Infoplex. Tell me more.” We cannot tell you that we’re offering a 25% discount unless you say so. That’s why we’ve emailed everybody we know to make them aware of the changes and to ask them to agree to hear from us. So far, we’ve sent out 4 emails and if you haven’t already seen one, then maybe check your junk mail folder. It may have slipped in there.
- Accessing your data. Taking the whole simplicity and transparency theme a bit further, we’ve come up with nifty way to help you gt in touch with us and find out what we know about you. With the help of our friends at Paperform, we’ve built a simple online form that you can use to contact Douglas and ask about your data, make any corrections to if there’s a problem with it or even delete it.
- Helping you with your database. This is a funny one. We realised that when you get in touch to discuss a problem, we usually hop on to your computer, rummage around behind the scenes and fix the problem with TASBooks. We’ve always assumed that you know that we do this – not least of all because it’s in the Terms & Conditions. How else are we going to fix the problem otherwise? We’ve now tightened up on and it has a real impact upon you. From 25th May, you will be required to fill in a form online before we can help you. The form makes clear that you are asking us for help and that you consent to our accessing your database to help you. If you do not fill in this form, we will not help you. It doesn’t matter if you have a support contract or not. You have to fill in this form first.
That’s about it really. If you’re familiar with what your business is doing for GDPR compliance, then you’ll know that there’s a whole raft of measures in the background that are also being implemented. That’s what we’re doing to. Privacy assesments. Risk assessments. Shopping lists. Oh! You were paying attention. That’s good to know.
These are the steps that will impact you the most. These are the steps that are designed to help you as much as they are us. Fingers crossed, everybody, that they don’t change their mind again next year!