We’re going to keep this as straightforward as possible…
In case you missed it, the United Kingdom (UK) left the European Union (EU) on 31st January. The UK is now in a transition period. Nothing has changed. When the transition period ends, nothing will change.
Clear? Good. Now we’ll go into a bit more detail…
The TASBooks market is based in the UK and the Republic of Ireland. As such, our market is based in the UK and the Republic of Ireland. If you trade with a country that is a member of the EU, you must conform to EU rules and regulations (such as ePrivacy and GDPR). The Republic of Ireland is a member of the EU. That means that we will conform to EU rules and regulations for our customers in the Republic of Ireland.
But what about customers in the UK? When we left the EU, all existing rules and regulations were rolled into one and transferred to the UK. As such, the rules and regulations that existed in the EU on 31st January continue to exist in the UK on 1st February. It means that in the UK our customers are protected by the EU’s rules and regulations and we must continue to abide by them.
Nothing has changed. To be honest, it’s made life easy. Instead of having two sets of rules and regulations to which to conform, we have only one. It would cost money and time to implement new rules and put into place new procedures.
What happens in the future is still a bit… vague, shall we say? If the UK agrees to stay close to the EU, then it should not prove to be a problem. If the UK diverges from the EU, we will have to abide by both EU rules and regulations (for our Irish customers) and any new UK rules and regulations.
In the meantime, we’ve already taken some actions to facilitate any future changes that may come to pass. First, we’re making sure that all of our data is held on servers within the EU. Our website is hosted on servers in Manchester but will be moved to servers in Germany in March. We use Office 365 and our data is held on servers within the EU. Our CRM of choice is HubSpot. They store data on servers in the United States and in Germany. These servers are regulated by the EU-US Privacy Shield. Our accounting and financial data is held on servers in the US. These too are protected by the EU-US Privacy Shield.
Secondly, we’re making some changes to the way in which we use HubSpot. We’ve used a variety of tools to get in touch with our customers over the years and data has been stored everywhere. We’ve decided to consolidate our customer data and our marketing data into HubSpot. In the future, all of our mail shots will come from HubSpot and will include the ability to amend or delete your communication and marketing preferences. We’re building new mailing lists and subscriptions to achieve this. We’re going to make it easier for you to opt-in to software updates but opt-out of marketing emails.
This work is ongoing. We’re trying do things with minimal interruption and without sending you mail shots by mistake. If we do – we’re sorry. We didn’t mean to do it. Please be kind.
We’ll let you know when everything is finished.